In this economy we are all focusing on growing our business and maintaining an adequate revenue stream. Many consultants and web designers are lowering prices to better serve clients. And clients are more than ever shopping around for the "best deal".
However, remember, "you will always get what you pay for". Focusing on price alone as the indicator of which Web Design company receives your project ignores your own business needs. You want a professional site that reflects your business style and saavy. You want a site that peaks your customer's interest. You want value.
Value, is your business's total worth. It is the intangible benefits your business receives by having a great website and it is the potential for that site to bring customers to you. Value does supersede price. Always be willing to pay a fair price for quality work. You will get more than you pay for when price is not the sole consideration for a website.
This is the time to get back to the basics of running a business. Value, service, integrity, and quality are basic to your business success.